In our experience, a website content audit should be an ongoing process. To provide a more accurate answer and understand how often SEO content managers actually perform audits, we spoke with industry professionals and also ran a survey on Reddit. The results gave us some interesting insights into audit frequency.
What We Learned from SEO Content Managers
We interviewed seven managers, and most of them conduct content audits annually, twice a year, or quarterly. While many wish they could audit more regularly, they mentioned time constraints and limited resources as major obstacles. The manual process and the tools they currently rely on make it difficult to increase the frequency.
Our interviews also showed that content audit frequency often decreases as the number of website pages increases. As sites grow, the complexity tends to lower the quality of these audits. SEO content marketers hope for a smart tool that can help them maintain high-quality standards, even as their websites grow to thousands of pages.
Insights from Our Reddit Survey
Our Reddit survey showed a different trend:
- 35% perform audits weekly.
- 25% conduct audits annually.
- 20% check their content monthly.
- 15% of content managers audit their sites daily.
- 5% admitted they never audit.
Most participants favored regular audits, with weekly reviews being the most common. These frequent checks help you keep content fresh and aligned with evolving search trends and user behavior. However, it’s important to note that the survey was anonymous, and some people may not have made the difference between content audits and technical SEO audits.
Our Recommendation: Constant Quick Audits
Auditing an entire website at once is very difficult, especially for large sites. It’s time-consuming, motivation diminishes over time, and the high volume of manual work can lead to mistakes. That’s why we recommend making quick, constant audits part of your SEO strategy. Instead of waiting for a yearly or quarterly review, make auditing part of your regular routine. Each time, focus on different pages, especially those with high potential, strong traffic, or that could benefit from a bit of optimization.
Challenges for SEO Content Managers
We know that constant quick audits can be challenging, especially when you’re balancing other responsibilities. Here are some common obstacles:
- Time Constraints: Regular audits can consume a lot of time, especially with a large site. They need to be integrated into your daily routine, which can be challenging to manage.
- Prioritization: It can be hard to decide which pages to focus on during each audit when everything seems important.
- Resource Limitations: Many teams lack the resources to perform frequent audits while also taking care of other daily SEO tasks.
- Availability of Tools: Specific tools for content audits are still limited, so many tasks are done using spreadsheets, making the process time-consuming and not scalable.
The Solution: Automating Your Audits
Smart tools like PrioNow can make a big difference. By automating repetitive tasks, you can simplify your audits and make them a regular part of your optimization process. PrioNow offers continuous automated audits and smart task prioritization, helping you focus on the most impactful pages. It also analyzes each page against your goals, detects issues or opportunities, and provides actionable suggestions.
Conclusion
Our survey shows that most SEO managers prefer regular audits, with weekly checks being the most common. To stay competitive, we recommend making quick audits a regular part of your strategy. Focus on high-potential pages, and incorporate these audits into your routine. Automation tools like PrioNow can simplify the process, keeping your content fresh and effective without extra effort.